Peloton plans to launch an in-app video game where you pedal to control a rolling wheel

Peloton is entering the video game business. Today the company announced its latest idea to get people to exercise: an in-app video game tentatively called Lanebreak. The game, which will only be available for Peloton bike owners and subscribers, involves riders changing their cadence and resistance to meet various goals and control an on-screen rolling […]

Continue Reading